Inn Keeper Weekend Seminars

For Aspiring Innkeepers and Bed and Breakfast Owners presented by The Merrill Inn in co-operation with Century 21 Lanthorn Real Estate LTD.


So you want to open a bed and breakfast? This weekend seminar is a must for those who are serious about making a career change to innkeeping. The seminar provides an in-depth look into the business of innkeeping through insightful information and interaction with innkeepers. Attendees will gain perspective necessary to come to a decision about whether or not innkeeping is for them.

The economics of innkeeping will be demonstrated using financial models of various types and sizes of inns. The pros and cons of existing versus new construction will be discussed. A step by step approach to acquisition will include where and how to look for an inn, valuation, pricing, terms of the purchase and sale. Business and marketing plans required to start up an inn will be reviewed. Finally, a behind the scenes tour of the Merrill Inn will look at guestrooms, equipment, layout and front office systems.

Who Should Attend?

Making a decision to become an innkeeper is an important one. It can mean a significant change of lifestyle and substantial investment of personal savings. This requires rigorous research. The seminar is for those who are serious about becoming innkeepers and others who want to learn more about innkeeping.

What's Included:

  • Friday and Saturday nights accommodation at the Merrill Inn (choice of queen or double beds)
  • Welcome reception Friday night
  • Breakfast, Lunch and Dinner on Saturday
  • Breakfast on Sunday
  • Mid morning and afternoon refreshment breaks on Saturday
  • Comprehensive workbook and materials
  • All taxes and gratuities

Costs and Other Information

$495.00 Per Person (Based on Double Occupancy)
$695.00 Per Person (Single Occupancy)


Friday: 7pm - 10pm

All About Lodging
Lodging industry trends
B&B profiles and data
Goal Qualification & Quantification
Does innkeeping fit your lifestyle?
Will innkeeping meet your economic requirements?
Business vs. family
Cocktail & Hors D'oeuvres Reception
Questions and Answers with area innkeepers

Saturday: 8am - 5pm

5,10,20 room inn pro-formas
Existing, renovation or new construction- which type of inn is the best?
Industry trends: revenue & expense data
Full food service or limited food service?
Selecting a market and location
Where to find an inn
Evaluation check list
Valuation techniques for a fair price
The steps to purchase and sale
Equity requirements
Sources of financing
Preparing a business plan
Pro-forma and cash flow format

Sunday: 8am - 12pm

Check Lists
Operations and accounting
Marketing and Marketing Plans
Tour of the Merrill Inn

Seminar Leaders (About the Presenters)

Edward Shubert has over 20 years of experience in the hospitality industry. A graduate of the School of Hotel and Restaurant Administration at Ryerson University and of George Brown Culinary Arts School In Toronto, Canada, he has held several executive positions in corporate hotels. He is a Certified Hotel Administrator as designated by the American Hotel and Motel Association. Edward currently owns and operates with his wife Amy the 13 bedroom Merrill Inn with Sir Edwards' Restaurant and Wine Bar.

Amy Shubert has over 20 years of experience in the hospitality industry. Also a graduate of the School of Hotel and Restaurant Administration at Ryerson University, she has held several challenging food and beverage management positions in luxury Toronto hotels. Amy also started her own food and beverage consulting company while living in Florida. Together with her husband Edward, she owns and operates the Merrill Inn.

Guest Speakers:

To provide further professional expertise in the acquisition and management of a successful inn or bed and breakfast, a selection of guest speakers will complement the weekend's program (real estate agent specializing in country inns/B& Bs, lawyer, accountant specializing in hospitality)


Have questions or would like to register for a seminar? Please contact Amy or Edward.